Voter analytics includes the collection of consumer data to help you shape your marketing and direct your campaign’s efforts. The challenge lies in responsibly collecting the data you need and making the proper use of the data you collect. A good analysis of your information can provide you with the insights you need to make […]
The prospect of running for public office, especially a mayoral race, might seem a bit overwhelming. While many people in your community may express interest in running for public office, few act on it by declaring their candidacy. If you are considering running for mayor or have already decided to run, your chances of electoral […]
Organizations must always comply with the U.S. Securities and Exchange Commission’s pay-to-play rules. The Investment Advisers Act of 1940, specifically Rule 206(4)-5, dictates the rules and regulations for political contributions, as well as what needs to be done to comply. It’s extremely important for all firms to comply with these strict rules because the penalties […]
On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]
Whether you’ve wanted to run for office all of your life or it is a new dream, the process is extremely exciting and likely overwhelming. It can be hard to take the step from dreaming to doing when it comes to your campaign, but it may not be as difficult as you expect. To help, […]
The campaign manager plays an essential role in any political campaign. The campaign manager is in charge of many different aspects of the campaign, which can be a bit overwhelming. Whether this is your first time working as a campaign manager or you’re looking for ways to improve, here are some tips on how to […]
Data is the driving force behind every successful entity, including political and consumer campaigns. Every organization in the world uses data to streamline its operations and for informed decision-making. Therefore, data management is necessary to ensure flawless data analysis.
Grassroots and advocacy groups fulfill one of the most important civil responsibilities. With modern technology, even a relatively small grassroots organization can have a huge impact. That is not to say that grassroots organizing or public advocacy is easy. Quite the contrary, all advocacy groups need to have the right strategy in place. Knowing how […]
Data has transformed politics. When leveraged strategically, it has the power to fundamentally change how campaigns, PACs, and public advocacy groups operate. The core challenge is that there is so much data available—both quantitative and qualitative—that it is sometimes difficult to sift through. So, where does one begin? While we can all acknowledge how data […]
You may have heard that American elections are about bringing out the “base”—and in many ways, that is true. There is no doubt that successful political campaigns maximize turnout among their supporters. But, at the same time, persuadable voters (or swing voters) matter just as much. Gaining a larger share of swing voters to support […]
