Social media is an extremely powerful tool for reaching your audience. Research shows that more than 70% of people in the United States have social media accounts. Being on social media is just one step in the process. Conducting in-depth analysis is key for understanding what social media strategies work best for you and which […]
Social media is a powerful way to reach millions of people with the click of a button or a tap on a screen. Today, there are various platforms that allow political campaigns to get their message out, connect with existing and new supporters, and raise money for their cause. But, while social media is simple […]
A presence on social media is certainly important, yet your campaign should also regularly analyze engagement on these platforms. Through the prudent use of data analysis, you can get real numbers, rather than intuition and soon you’ll be inspiring more followers your insightful posts. Recognize the Importance of Social Media Analytics and Reports The continuous […]
Effective data mining can make a huge difference for your political campaign. In particular, social media data mining is especially important when analyzing the effectiveness of your marketing. Social media continues to expand in size and scope with each passing year. There is an absolute treasure trove of data available in social media that will […]
Raising money for a political campaign through email is inherently challenging. It can be difficult to get people to even read email messages, let alone click through to provide you with a donation. Every politician should understand that email conversion rates are low. However, an email blast requesting financial support does not have to be […]
Instagram, a social media platform owned by Meta (Previously known as Facebook), allows picture and video sharing. With over 120 million users across the United States, it is one of the most influential platforms among Millennials, Gen Z, influencers, and celebrities. This alone makes Instagram an ideal social media platform for political campaigning. Instagram as […]
Before taking a political campaign to the voters, it is best to analyze the political landscape of your constituency. Understanding your target audience helps political parties and candidates feel the pulse of the locals and identify concerns and issues that constituents care about the most. That said, there are several strategies to use in your […]
Data has the potential to make or break a political campaign, PAC, grassroots initiative, business, or other venture. Information has never been more important. However, merely gathering data alone will not suffice. The analysis of the data is even more important than collecting it. Let’s take a quick look at the best practices in data […]
There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections. Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle. As time progresses, success in elections is becoming more dependent on technical prowess. In particular, understanding […]
Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated. The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]
