Political data can typically be classified into one of two main types: qualitative and quantitative. Both kinds of data are crucial for helping you understand the political landscape you’re operating within and the audience you’re trying to connect with. However, each category of information serves different purposes and can yield unique insights. With that in […]
If you’ve built a strong base of supporters, the last thing you want to do is let the momentum fade. However, it’s only natural for some (or possibly even most) of your advocates to want to take a breather in the aftermath of a major campaign or project. Advocates are an invaluable part of your […]
A great campaign slogan should encapsulate the essence of your message and resonate with your audience. It should effectively leave a lasting impression on constituents and serve as a rallying cry for your cause. But coming up with such a phrase, one that’s memorable, marketable, and effective all at once, can prove tricky. On that […]
The Elections Performance Index (EPI) can provide you and your team with valuable insights about voter behavior and your state’s performance on Election Day. Below, you’ll learn about what the EPI is and how you can use it to your advantage. What’s the Elections Performance Index (EPI)? The EPI is a data-driven assessment tool developed […]
After creating your own political action committee (PAC), the next step is to start fundraising. The question is, where do you begin? More importantly, how can you encourage potential supporters to contribute so you can make a meaningful impact on key campaigns and initiatives? There aren’t any one-size-fits-all strategies for encouraging contributions to your PAC. […]
Political action committees (PACs) have become a foundational part of America’s political process. Though there are several different types of PACs, the most talked about is the Super PAC. If you are involved in the political process at any level or are simply a curious constituent, it’s important to understand the nuances between PACs vs. […]
As a passionate advocate, you know your cause inside and out. But what you may not know is why some people oppose your movement, as well as the things that motivate them to prevent you from reaching your campaign goals. If that’s the case, it’s time to conduct thorough opposition research. What Is Opposition Research? […]
As a staunch member of an advocacy group, you should know that uniting with like-minded entities and organizations can be a game-changer for your movement. The process of teaming up with different groups to work toward a common goal, known as coalition building, offers a slew of advantages for everyone involved. On that note, let’s […]
Anyone who has ever participated in the political arena understands the concept of canvassing. A team of volunteers is brought together, goes door-to-door in a target district, and connects with constituents to learn more about their plans regarding an upcoming election or vote. The goal is to build awareness and sway undecided voters to support […]
Running a political campaign is a complex endeavor that requires, among many things, a skilled team. Political campaign training will help bring your staff together and ensure everyone has the abilities necessary to achieve strategic goals. On that note, below is everything you need to know about political campaign training. The Basics of Political Campaign […]
