Aristotle

Using Political Data to Reach Undecided Voters

The United States’ two-party system can be extremely polarizing, with millions of Americans committed to supporting their party’s candidate no matter what. However, swing voters often decide tightly contested political races, including the 2024 presidential election.  Reuters reports that 20% of voters haven’t picked a candidate in this year’s presidential race, with many leaning toward […]

Tips for Maintaining Federally Connected PAC Compliance 

Political action committees (PACs) play an important role in the American political landscape, enabling groups to pool resources and support candidates, legislation, and other political initiatives. Federally connected PACs are governed by the Federal Election Commission (FEC). The FEC has a stringent set of regulations that dictate everything from the people you can collect donations […]

4 Digital Political Advertising Strategies for 2024

The upcoming presidential election cycle stands to be one of the most important in history. The local, state, and federal elections slated to take place in 2024 will also have a tremendous impact on the future of our democracy. With so much riding on this election cycle, your campaign must build a robust political advertising […]

GOTV and How to Join Its Cause

The Get Out the Vote (GOTV) movement has proven to be a powerful tool for encouraging more widespread participation in elections and encouraging constituents to make their voices heard at the local, state, and federal levels. It involves mobilizing people to participate in the democratic process and, most notably, elections.  If you are passionate about […]

Advocacy Marketing and How to Use It Effectively

If you create an advocacy group centered around an important cause, people will flock to your organization to offer their support, time, and resources, right? While a great cause will attract a handful of passionate members, most people probably aren’t even aware that your organization exists unless you market it. What Is Advocacy Marketing? Advocacy […]

7 Common Advocacy Issues and How to Overcome Them

Launching your own advocacy group is a noble cause that can help you affect meaningful change in the world around you. However, you will also encounter several hurdles along the way, which can range from apathy to bureaucratic barriers.  Understanding these issues and learning how to overcome them can help you become a more effective […]

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