Whether you operate in the political arena or want to tackle a pressing societal issue, advocacy represents one of the most powerful tools at your disposal. There are two distinct approaches within the advocacy landscape: grassroots and grasstops advocacy. The grassroots approach has been a staple of the American political system for decades. It has […]
Campaign texting has become an increasingly popular and effective tool for engaging with supporters, mobilizing volunteers, and reaching potential voters. It’s direct, personal, and less invasive or disruptive than a phone call. Additionally, text messages have an open rate of 98%, making them a better option than email. However, effective campaign texting involves much more […]
Starting a political action committee (PAC) can be a powerful way to influence public policy, support candidates who align with your values, and engage in the political process. However, setting up and running a PAC can be daunting, especially if you are new to the world of politics. Below, you’ll learn practical tips for creating […]
Having access to high-quality voter data can give your campaign team the actionable insights necessary to mobilize constituents and achieve desirable outcomes in the upcoming election cycle. However, it’s important to understand what information is included in voter data before you devote precious time and resources to purchasing thousands of records in your target demographic. […]
For decades, the political action committee (PAC) has been a foundational element of American politics. However, super PACs are relatively new — the concept was formalized on the heels of a landmark 2010 Supreme Court case. Today, super PACs remain a bit mysterious; many people are unclear about what these committees are, what rules they […]
