Instagram, a social media platform owned by Meta (Previously known as Facebook), allows picture and video sharing. With over 120 million users across the United States, it is one of the most influential platforms among Millennials, Gen Z, influencers, and celebrities. This alone makes Instagram an ideal social media platform for political campaigning. Instagram as […]
Before taking a political campaign to the voters, it is best to analyze the political landscape of your constituency. Understanding your target audience helps political parties and candidates feel the pulse of the locals and identify concerns and issues that constituents care about the most. That said, there are several strategies to use in your […]
Data has the potential to make or break a political campaign, PAC, grassroots initiative, business, or other venture. Information has never been more important. However, merely gathering data alone will not suffice. The analysis of the data is even more important than collecting it. Let’s take a quick look at the best practices in data […]
There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections. Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle. As time progresses, success in elections is becoming more dependent on technical prowess. In particular, understanding […]
Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated. The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]
Voter analytics includes the collection of consumer data to help you shape your marketing and direct your campaign’s efforts. The challenge lies in responsibly collecting the data you need and making the proper use of the data you collect. A good analysis of your information can provide you with the insights you need to make […]
The prospect of running for public office, especially a mayoral race, might seem a bit overwhelming. While many people in your community may express interest in running for public office, few act on it by declaring their candidacy. If you are considering running for mayor or have already decided to run, your chances of electoral […]
Organizations must always comply with the U.S. Securities and Exchange Commission’s pay-to-play rules. The Investment Advisers Act of 1940, specifically Rule 206(4)-5, dictates the rules and regulations for political contributions, as well as what needs to be done to comply. It’s extremely important for all firms to comply with these strict rules because the penalties […]
On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]
Whether you’ve wanted to run for office all of your life or it is a new dream, the process is extremely exciting and likely overwhelming. It can be hard to take the step from dreaming to doing when it comes to your campaign, but it may not be as difficult as you expect. To help, […]
