Case Study
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Custom Solutions
The campaign turned to Aristotle for a nonpartisan, seamless solution. Pulling from Aristotle’s database of 190 million registered voters, the campaign isolated key demographics and applied a custom micro-targeting strategy toward them. From here, the campaign integrated field operations into the most powerful campaign management platform on the market.
Targeting and Gotv
Early polls suggested the race would be close, so the campaign took advantage of the only vendor with 2014 general vote history for all 50 states to ensure the most up-to-date data was being used. The newly-pulled data was then run against existing campaign data to match individuals to over 500 demographic and consumer points, which created a unique voter profile of each constituent.
A custom analytics and modeling report was developed to track and evaluate GOTV efforts. Aristotle equipped the campaign with a full suite of solutions including communication tools, defined turfs to optimize walk list ordering, and assigned territories using the built-in geo-spatial selection tools, powered by Google Maps. The innovative Aristotle Mobile Processor (AMP)™ took the campaign to new heights by processing contributions anytime, anywhere and then automatically syncing to the campaign’s database. In conjunction with field efforts, a digital campaign was deployed to display targeted display ads, email blasts, and social media appends.
Integration
Aristotle’s Campaign Manager™ provides the ability to take contribution data and deploy it on a powerful campaign management platform. The campaign reached its full potential by combining the campaign’s accounting, fundraising, and compliance efforts into one seamless platform.
The Result
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86%
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$20M
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“I am extremely grateful for Aristotle’s solutions and customer support. I can say without reservation that it has improved our performance across the state and helped target donors in a way that has never been done before by our campaign. ”
