Digital Audience Data

Giving You the Power to Reach Millions

For almost 40 years, Aristotle has been perfecting the science of data and its application to Politics, Consumers and Finance. We provide the data you need to reach your audience and get results. Leveraging our Premiere National Voter, Consumer, and Donor Databases, we have launched Aristotle Digital Audiences, providing a full spectrum of data covering the B2B and B2C markets. Aristotle’s Digital Audience data includes 100% deterministic along with our award-winning machine learning and predictive data modeling segments. This data is ready for use and is now available for activation in the LiveRamp Data Store. It can be accessed anytime and anywhere with any DSP.

Improve Your Digital Targeting

Aristotle’s Digital Audiences pairs access to our databases with the ingenuity and success of our digital partners. Improve your digital targeting with Aristotle’s Premier National Voter File or any of our pre-built Digital Audiences.

Gain access to over 400 million unique records across Aristotle’s industry-leading databases, including our National Consumer File, National Voter File, and National Donor File.

For your convenience, we have pre-defined audiences available—including Aristotle Political, Aristotle Consumer, Aristotle Affluent, Aristotle Auto and Aristotle Holiday—with many segments within each audience.

Are you targeting a more specific market? We can help you create custom segments to better define, reach and engage your ideal audience.

We are committed to providing exceptional customer service, with 24/7 phone and online support available.

Our Databases

National Consumer File

Comprised of 245+ million consumer records for individuals ages 18+, multi-sourced from consumer spending, credit information, title company records, utility records, public records, and 1,000+ demographic and lifestyle characteristics.

National Voter File

Comprised of 226+ million registered U.S. voters, this is the industry’s premier voter file, sourced from 4,000+ election boards. Updated regularly with New Registrants, Voter Participation, and over 1,000 demographics.

National Donor File

Comprised of over 100 million individual donors  representing both liberal and conservative causes as well as charitable donors. Aristotle Donor Models can be used for precise targeting, raising money, and prospecting for new donors.

Aristotle's Digital Audience Products

Aristotle Political

Powered by Aristotle’s Premiere National Voter File, our non-partisan file covers all 50 states and DC, and it is updated regularly.

Unique Segments Include: Party Loyalists and Frequent Voters, Candidate supporters, swing voters, influencers, border security/immigration, active military and veterans, Black Lives Matter, Pro Choice/Pro Life, voter participation, early and absentee voters, and custom segments available.

Aristotle Consumer

Powered by Aristotle’s National Consumer File, our Consumer Audience gives you a 360° view of everyone you want to reach.

Unique Segments Include: All age breakdowns and ranges, all family breakdowns, all purchase breakdowns, education, lifestyle and interests, financial, and custom segments available.

Aristotle Affluent

Powered by Aristotle’s National Consumer and Donor File, our Affluent Audience will put you in touch with the most affluent and influential individuals in the U.S.

Unique Segments Include: Donors, high dollar, democrat/republican, religious, veteran, high-end home values, high-end purchases, and custom segments available.

Aristotle Holiday

Powered by Aristotle’s National Consumer and Donor File, our Holiday Audience contains affluent consumers in the U.S.

Unique Shopping Segments Include: Thanksgiving Day, Christmas, Hanukkah, Easter, graduation, baptism, christening, bat/bar mitzvah, back to school, and custom segments available.

Aristotle Auto

Powered by Aristotle’s National Consumer and Donor File, our Auto Audience is collected and verified, leveraging many proprietary sources and ownership records, including make, model, year, and category, just to name a few.

Unique Shopping Segments Include: Auto Lease Likely to Expire in Next 6 months, Hybrid Vehicle Owners, Crossover SUVs- Domestic, Luxury Vehicle Owners, and custom segments available.

Improve Your Targeting Today

Are you ready to improve targeting & messaging across your digital campaigns? 

Contact us today to learn more about our digital audience data or to request access.