On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]
Grassroots and advocacy groups fulfill one of the most important civil responsibilities. With modern technology, even a relatively small grassroots organization can have a huge impact. That is not to say that grassroots organizing or public advocacy is easy. Quite the contrary, all advocacy groups need to have the right strategy in place. Knowing how […]
According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]
A campaign strategy that is not data-driven is likely to fall behind. While data is certainly not new in U.S. elections, the internet and social media have revolutionized politics; it has changed both the amount of information that is available and the options that campaigns have for reaching their target audience. In this article, you […]
