Aristotle

Data Analytics Best Practices

Data has the potential to make or break a political campaign, PAC, grassroots initiative, business, or other venture.  Information has never been more important.  However, merely gathering data alone will not suffice.  The analysis of the data is even more important than collecting it.  Let’s take a quick look at the best practices in data […]

What is Political Data?

A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]

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