Congressional redistricting continues ahead of the 2022 midterms, and the maps that have been completed provide insight into how electoral races might shape up in the months and years ahead. Let’s take a quick look at how redistricting is going and the impact it is likely to have on the balance of power across the […]
Voter analytics includes the collection of consumer data to help you shape your marketing and direct your campaign’s efforts. The challenge lies in responsibly collecting the data you need and making the proper use of the data you collect. A good analysis of your information can provide you with the insights you need to make […]
There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections. Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle. As time progresses, success in elections is becoming more dependent on technical prowess. In particular, understanding […]
Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated. The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]
