Raising money for a political campaign through email is inherently challenging. It can be difficult to get people to even read email messages, let alone click through to provide you with a donation. Every politician should understand that email conversion rates are low. However, an email blast requesting financial support does not have to be […]
Instagram, a social media platform owned by Meta (Previously known as Facebook), allows picture and video sharing. With over 120 million users across the United States, it is one of the most influential platforms among Millennials, Gen Z, influencers, and celebrities. This alone makes Instagram an ideal social media platform for political campaigning. Instagram as […]
Before taking a political campaign to the voters, it is best to analyze the political landscape of your constituency. Understanding your target audience helps political parties and candidates feel the pulse of the locals and identify concerns and issues that constituents care about the most. That said, there are several strategies to use in your […]
Associations, corporations, and labor unions have Political Action Committees (PACs) because by law, they are prohibited from contributing directly to candidates. PACs are managed by an organization’s employees or members as a beneficial, collective voice for achieving its policy initiatives. Here’s everything you need to know about starting a PAC in 2021. With decades of […]
Viewers retain 95 percent of the message from a video message compared to other medium. Making a video can help you run an impactful campaign. Whether you produce these videos as a full commercial video or as short clips on social media, video is a great way to engage your supporters. If you are a […]
Social media has transformed the game of political advertising. Both incumbents and upcoming candidates can now communicate with their constituents about their message and burning issues. Some use social networks such as Twitter to share their daily updates, express their views, or even share what they had for lunch. Not long ago, politicians communicated differently, […]
As the election approaches, political campaigns seek avenues to reach out to their constituents, asking for their support. This is where effective campaigning can play a vital role in winning voters’ hearts and striking an emotional connection. The rise of social networks and the emergence of mobile devices have changed how modern-day political campaigns run […]
Everyone speaks about the stresses of running for office, but even starting a campaign can be a tremendous challenge itself. From running for Mayor to President, a political candidate will face several hurdles before they can start reaching constituents and asking for their votes. To make the campaign process easier, we’ll walk through some steps […]
Political candidates and parties rely heavily on political advertising to spread their message and appeal to the voters directly or indirectly. A political advertisement can be help campaigns in a number of ways, from helping raise your profile, to helping you raise more money. However, there are a lot of elements of a political campaign, […]
With mid-term elections approaching in November, political campaigns and candidates are searching for new and effective ways to communicate with their constituents. A candidate or party’s reputation can significantly impact the election’s outcome, and a well-thought-out political marketing strategy can help a candidate gain votes and achieve their goal.
