Aristotle Offers Richer Engagement for Text Message Contributions

The FEC appears poised to approve a method for contributors to make small campaign contributions via text message.

We heartily approve. And we have a solution to one of the big disadvantages of text contributions.

A concern among some Commissioners, and a disadvantage for campaigns, is the fact that campaigns will not have access to the identity of the donors who text contributions.

Mobile aggregators apparently will provide campaigns with little information other than the mobile number associated with a text contribution. As a result, campaigns will have limited options for following up to re-solicit or otherwise engage donors, or for tracking aggregate contribution history.

Aristotle’s mobile number reverse append service for campaigns can provide the name and address associated with the number originating text contribution. Aristotle can also match the name with voter registration and demographic data to provide a detailed profile of a mobile donor. Contact Andrew Tavani for more information on this and other Aristotle data services.

Without a service like Aristotle’s mobile number reverse append, text message fundraising will be expensive (processing fees of around 50%) and offer limited opportunities for follow up. (FCC requirements may limit how campaigns can contact donors through their mobile numbers following a contribution.)

Aristotle can’t cut text message fees, but we can help campaigns turn initial text contributions into more funds and deeper engagement. The real payoff from text contributions will not come from a $10 donation, but from the opportunity to re-solicit and otherwise engage the donor. If campaigns can’t successfully contact donors, a $5 net per text won’t go far.

Dave Mason

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