Is it time for effective identity and age verification by social networks to finally settle underage advertisement and privacy concerns?
With the FTC and Congress considering “do not follow” regulation on the Internet, the Berkman conference hearing should be reviewed once again.
On the second year anniversary of the Harvard’s Berkman Center’s ISTFF meetings that explored the possibility for effective age verification in the protection of minors, one should review John Phillip’s testimony in September 2008.
The issue of pre-teen, teen or minor access to adult advertisement, or even to allow for advertisers to “follow” teen activities on the web are hot topics. As advertising technology has become more specific and powerful through the use of social networks, advertisers can trace every click of the mouse as a user navigates the web.
Senate hearings have been held recently examining how this more advanced advertising impacts the more vulnerable members of society and particularly the young. We think that use of age verification technology can be used to ensure that, at the very least, adults make adult decisions, and parents make decisions over their child’s activities on the web.