Women in Government Relations Conference
On Friday, Women in Government Relations (WGR) held a conference on PACs, Politics and Grassroots, here in Washington, DC. The all-day event helped attendees not only learn about best practices from leaders in the profession, but also gave everyone a great opportunity to network and meet other WGR members.
The day began with a captivating presentation by Dr. Heather Boushey, Senior Economist with the Center for American Progress. Dr. Boushey’s presentation focused on her recent research for a project with California First Lady Maria Shriver. The project, titled “The Shriver Report: A Woman’s Nation Changes Everything”, explores the current role of working women, and how the increase in women in the workplace has affected the economy and family life. Based on the questions and comments from the audience, it was clear that the essential questions in The Shriver Report resonated with many women at the conference. Click here to learn more about this report.
The morning and afternoon breakout sessions focused on a wide array of issues facing the PAC/grassroots profession. Topics ranged from ethics in grassroots to PAC fundraising to implementing a social media plan. The PAC fundraising session (moderated by Aristotle Senior VP Jeff Ashe) was especially interesting because attendees had the opportunity to ask the speakers detailed questions about best practices for PAC fundraising in a challenging economy. You could definitely tell this topic was popular – the session room was completely packed, with people standing in the doorways! But it was worth it; attendees came away from the session with innovative new ideas to take back to their PACs.
Many thanks to the WGR volunteers and staff for putting on such a great event!
Katherine O’Donnell
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