Website Guru: web design, usability, online marketing and more
I’m the Marketing Manger at Aristotle International with an expertise in online marketing. I’ll be publishing our new blog series “Website Gurus,” where Aristotle’s team of online marketing experts will be discussing the “black box” that is online marketing and how your organization can leverage these ideas.
If you have any questions or suggestions for future articles, please email me at jeremy.geltman@aristotle.com.
Calls to Action Part I
You’re probably aware that your political website can do a lot more for your organization than simply serve as an online brochure. Those additional functions include fundraising, recruiting volunteers, event signups, and collecting emails for e-newsletters. Good web design includes relevant page content, organization branding, and, dare I say most importantly, loud and clear calls-to-action. These are essentially prompts to the visitor to move them toward completing the other goals on your website.
For example, if you want to collect emails for your newsletter you’ll include a small, but clearly visible section with text saying something like, “Stay informed about upcoming events and news” or even “support us with your email,” with a field for entering an email address right below the text. These emails are then used for your email marketing (link to article) purposes, whether your reminding voters to go vote, informing them about important issues or simply sending them a newsletter.
You also may want site visitors to donate to your organization. If that is a goal of your website, make a large “contribute” button in a highly visible place, perhaps right at the top of the website. This button brings visitors to your donation page (link to fundraiser page). Or you can even go a step further and build the donation form right into the sidebar.
Part II coming next week.
- Jeremy Geltman
If you have any questions or suggestions for future articles, please email me at jeremy.geltman@aristotle.com
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