Vermont Voters, What You Need to Know

7_23-VT-lrgWe recently updated our Vermont state voter files on VoterListsOnline.com and wanted to tell you about it.

Did you know that Vermont has over 400,000 voters, of which:

  • 22.4% have completed college and/or graduate school
  • 43.7% of these voters are considered SuperVotersTM

These are just a few of the data points that our Aristotle’s Data Team works around the clock to keep up-to-date in our Vermont voter file on VoterListsOnline.com.

Accurate data is crucial to your success in today’s political game and that is why you need to campaign smarter with Aristotle data.

 

Do You Know Maryland?

7_14-MD-lrgWe recently updated our Maryland state voter files on VoterListsOnline.com and wanted give you a quick peek.

Did you know Maryland has over 3.3 million voters, of which:

  • 90.6% of voters with children live in just 3 counties: Baltimore, Baltimore City and Prince Georges
  • 19.2% of registered Maryland Voters are African-American and 31% of these voters have children

These are just a few of the data points that our Aristotle’s Data Team works around the clock to keep up-to-date in our Maryland voter file on VoterListsOnline.com.

Accurate data is crucial to your success in today’s political game and that is why you need to campaign smarter with Aristotle data.

 

Do You Know Delaware?

7_17-DE-lrgWe recently updated our Delaware state voter files on VoterListsOnline.com and wanted to tell you about it.

Did you know Delaware has 582,219 voters, of which:

  • 79,833 of voters are profiled to be Active Military or Military Supporter
  • 38% of Active Military or Military Supporter voters are SuperVotersTM

These are just a few of the data points that our Aristotle’s Data Team works around the clock to keep up-to-date in our Delaware voter file on VoterListsOnline.com.

Accurate data is crucial to your success in today’s political game and that is why you need to campaign smarter with Aristotle data.

 

Do You Know Indiana?

7_16-IN-lrgWe recently updated our Indiana state voter files on VoterListsOnline.com and wanted to tell you about it.

Did you know that Indiana voters do not register by party? Of the 4 million plus voters:

  • 32.6% of voters are considered SuperVotersTM and 4.1% of those voters are only reachable by mobile phone
  • Democrats hold a slight edge in inferred SuperVotersTM over Republicans, 59.6% to 54.9%

Aristotle’s Data Team works around the clock to keep our Indiana state voter file up-to-date on VoterListsOnline.com.

Accurate data is crucial to your success in today’s political game and that is why you need to campaign smarter with Aristotle data.

 

Political Targeting

By: Andrew Tavani
Vice President, National Sales

microtargeting2-resized-600Micro-targeting has transformed the way political organizations run campaigns.

Presidential and local campaigns alike are leveraging big data to target and model constituencies in an attempt to communicate and message effectively. Whether it is a fundraising piece, banner ad, GOTV robocall, email campaign or canvassing effort, any form of campaign communication is likely centered around a small, targeted subset of voters. There is no single data point that indicates a voter’s likelihood of casting a ballot or supporting a certain cause. Rather, campaigns need to dig deep into the voter file for many pieces of information which paint the broad picture of a voter’s preferences. Targeting of this breadth and nature can hamstring campaign assets and resources.

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