The 11 Most Interesting Senate Races of 2014

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From The New York Times’ blog The Upshot we find ourselves with some pretty cool tools to help us forecast next Tuesday’s election.

Specifically, we are talking about 11 Senate races modeled by 7 different prediction modules and then layered on top of each other in a comparison table of forecasts.

Are any models close to how you see events playing out?

Check it for yourself here.

Why Partyism Is Wrong

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Partyism has overtaken racism according to David Brooks’ op-ed piece in The New York Times. Cited as part of Brook’s argument was a recent study by political scientists Shanto Iyengar and Sean Westwood that show just that:

“… 1,000 people student résumés and asked them which students should get scholarships. The résumés had some racial cues (membership in African-American Students Association) and some political cues (member of Young Republicans).

“Race influenced decisions. Blacks favored black students 73 percent to 27 percent, and whites favored black students slightly. But political cues were more powerful. Both Democrats and Republicans favored students who agreed with them 80 percent of the time. They favored students from their party even when other students had better credentials.”

Read the full article here.

Washington State Senate Up for Grabs

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In a state where voters do not register with a party officially, it becomes imperative for any campaign in Washington to understand which direction voters are leaning.

Our recently updated Washington voter file on VoterListsOnline.com has all the important statistics and demographic data you need to find inferred democrat, republican and independent voters.

Take a deeper look today and let Aristotle help you target the voters you need to reach in the final weeks leading up to November 4th and beyond.

New York Hispanic Voters Courted in Hopes They Might Influence Key Midterm Races

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We recently updated our New York voter file on VoterListsOnline.com.

We think you are going to like what is inside.

New York’s hispanic voters are being targeted by Governor Cuomo this election cycle in the form of trips to Puerto Rico and the Dominican Republic to discuss increased trade between NY and these locals. And with hispanic voters making up almost 10% of the voting population, this is a tactic that might influence several key races.

Take a deeper look today and let Aristotle help you target the voters you need to reach in the final weeks leading up to November 4th and beyond.

The GOP Is Not Afraid of Technology in 2014

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“In an off-year election, there’s no doubt that a candidate in Montana is going to know better what he or she should be using in the way of software and digital and messaging,” John Phillips, CEO of Aristotle, a nonpartisan campaign technology firm, told Mashable. The power of a centralized database, Phillips said, is lessened.

Read the full article.