What is a PAC Solicitation?
Monday, August 30th, 2010
Corporations and trade associations may solicit funds for their PACs only from a restricted class of employees or members.
So just what is a “solicitation”? (I’ll address “restricted class” in a subsequent post.)
Federal Election Commission (FEC) rules and court decisions construing what constitutes a solicitation for the PAC are surprisingly broad. An e-mail or letter asking employees or members to write a check or sign up for payroll deduction is clearly a solicitation. But many other activities such as routine government relations or grassroots web sites or newsletters and conference or meeting invitations can easily include inadvertent PAC solicitations.
Among the examples the FEC has concluded are solicitations are:
• A simple announcement of the time, location, and featured guest for a PAC fundraiser (AO 1976-27);
• Disclosure of the fact that the PAC may accept unsolicited contributions;
• Mentioning a PAC fundraiser in a convention mailing (AO 1976-27);
• Setting up a PAC Booth at a convention (unless contributions from non-restricted class members are declined)(AO 1976-96 and TK);
• Praising employees who have contributed to the PAC (AO 1979-13).
The FEC recently summed up its PAC solicitation rule by saying that communications that “encourage” or “facilitate” contributions to a PAC are solicitations.
In a somewhat surprising development a U.S. District Court recently concluded the “encourage or facilitate” test may not go far enough. The court ordered the FEC to explain why it did not also prohibit communications merely “informing” persons of fundraising activity as solicitations. (Utility Workers v. FEC, DDC 2010)
These rules can be particularly problematic for trade associations due to the “prior approval” requirement for soliciting employees of member corporations. Many announcements that association managers might consider routine (and even necessary) communications with members (such as publicly thanking members who contributed to the PAC) can run afoul of the very broad solicitation standard.
Aristotle’s professional services professionals can assist PACs in navigating the solicitation rules in their fundraising campaigns, web sites, newsletters, and other communications, helping craft effective and fully compliant PAC campaigns. Please contact Jeff Ashe (803-524-2198), Katie Anderson (202-758-9218) or Dave Mason (202-543-8345, x 242) on the professional services team for a review of your PAC communications and advice about making your PAC more effective while keeping it compliant.
David M. Mason, J.D.,
Senior Vice President, Compliance Services
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