Commitment

Do you have the support and commitment from key individuals within your organization?  Many times we find that PAC managers have the desire and enthusiasm to have a successful campaign, but no one else does.  I like to use the following statement to make the point -- You can have a good PAC without senior level support but you may never have a great one without it.  Take the time, before the campaign officially begins, to build the necessary support. 

Communication

Has every person heard about the PAC?  Sometimes processes are implemented whereby only PAC contributors receive information about the PAC.  When it comes time for the campaign, an enormous amount of time is spent explaining why there is a need for a PAC and what it does.  A well thought out and executed communication plan will help pave the way for success.    

Constant Encouragement (Cheerleading)

Are you going it alone or enlisting the assistance of your PAC team during the campaign?  Asking others to contribute money is difficult at best and most people would rather not do it.  They have other job responsibilities that are more pressing so there is a tendency to procrastinate.  Your constant encouragement will help provide the positive feedback they need to overcome the rejection that inevitably comes from asking others for money.    

Consistent follow-up

When you don’t hear from someone after they have been asked to contribute, do you follow-up?  This is one of the most overlooked and undervalued parts of a PAC campaign.  Consistently following-up can turn a mediocre campaign into a very successful one.  Make sure you have the processes in place to be able to contact those who have not responded.