In today’s world, it seems that at every turn, someone is asking us for money.  At home, work, even at red lights traveling to and from work – we are constantly approached by those asking for our support.  The competition is fierce and it is getting tougher and tougher for organizations to raise needed dollars. 

Continued from Voter Targeting: Standard Problems

With all the voter file decisions you will need to make, here is a helpful list of questions each organization should ask when obtaining a voter file:

Continued from Voter Targeting: Initial Steps

So… with improved technology, why are many organizations still having difficulty targeting their voters?

With the 2007 and 2008 elections quickly approaching, voter files and customized lists will be frequently used by many campaigns to communicate with voters through direct mail, phone banks, and canvassing efforts. Other political organizations will also use these lists for campaign strategy, polling, voter registration drives, and fundraising efforts. With the two major parties more polarized than ever before, campaigns for the Presidency, Congress, and state level races are closely contested as a result. Because of this campaigns must have the ability to effectively target and efficiently utilize their voter list. Organization’s who accomplish best will turn out their base vote and sway undecided voters to support their candidate.