Over the
past several years, Andrew Tavani (Aristotle's Vice President of National Sales) has advised many national organizations,
campaigns, consultants, and PAC’s on the uses of voter files,
micro-targeting, and political technology. He has extensive knowledge
in the area of electoral politics and campaign strategy, and is a
member of the American Association of Political Consultants.
In his regular "A List is a List is a List" column, Andrew will share his thoughts and best strategies on voter data, micro-targeting, list management and Get Out The Vote (GOTV) efforts.
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Voter Targeting: Demystified |
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Andrew Tavani
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Oct 03, 2007 |
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Continued from Voter Targeting: Standard Problems
With all the voter file decisions you will need to make, here is a helpful list of questions each organization should ask when obtaining a voter file:
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Voter Targeting: Standard Problems |
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Andrew Tavani
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Sep 19, 2007 |
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Continued from Voter Targeting: Initial Steps
So… with improved technology, why are many organizations still having difficulty targeting their voters?
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Voter Targeting: Initial Steps |
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Andrew Tavani
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Sep 05, 2007 |
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With the 2007 and 2008 elections quickly approaching, voter files and customized lists will be frequently used by many campaigns to communicate with voters through direct mail, phone banks, and canvassing efforts. Other political organizations will also use these lists for campaign strategy, polling, voter registration drives, and fundraising efforts. With the two major parties more polarized than ever before, campaigns for the Presidency, Congress, and state level races are closely contested as a result. Because of this campaigns must have the ability to effectively target and efficiently utilize their voter list. Organization’s who accomplish best will turn out their base vote and sway undecided voters to support their candidate.
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