Jeff Ashe is widely recognized as a leader and innovator in the PAC
community, having worked in the public affairs arena for over twenty
years. During that time he transformed Duke Energy into one of the
leading PAC and grassroots operations in the nation. He managed the
corporation’s PAC and grassroots strategies, practices, networks and
plans.
In his regular "PAC Tips" column, Jeff will share his thoughts and best strategies on building a successful Political Action Committee. Be sure to check back often to learn the latest news and best practices in the PAC field today.
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Investing.... in the PAC? |
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By Jeff Ashe
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Nov 27, 2007 |
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In today’s world, it seems that at every turn, someone is asking us for money. At home, work, even at red lights traveling to and from work – we are constantly approached by those asking for our support. The competition is fierce and it is getting tougher and tougher for organizations to raise needed dollars.
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The four Cs of a successful PAC campaign |
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By Jeff Ashe
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Aug 14, 2007 |
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Whether it is a membership campaign, recognition event or training for PAC solicitors, PAC managers must have all their bases covered. The days get long and it is hard to make sure everything gets done. However, close attention to detail will help to ensure success and save time in the end. Remember these “four Cs” before starting your next PAC campaign:
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